About The Client
Ketna Butron is a professional make-up artist based in Wigston, Leicester. She has worked on film and TV productions, as well as offering make-up for weddings and events.
In 2018, Ketna expanded her beauty portfolio and now also offers high-quality microblading and lashes from her home studio.
She’s also the only person I’ve met who has an actual IMDb profile!
The Brief
Ketna needed to raise the SEO profile of her website in a highly competitive local industry. Specifically, she wanted to move up the rankings for keywords relating to microblading in her local area.
We worked on her Wix website to cover the essential on-site SEO best practices. Wix doesn’t have the best reputation for being SEO friendly. Nevertheless, there were still some simple changes that could make a difference.
These included:
- Making sure all pages contained unique titles and meta descriptions which included a keyword or keyphrase relevant to the content.
- Ensuring all pages had well-structured HTML and using keywords in H1 and H2 headers.
- Checking all images for relevant alt tag data to improve both SEO and accessibility for screen readers.
- Connect and submit a valid XML sitemap to both Google Console and Bing Webmaster Tools.
There is, of course, much more to a complete SEO audit. But these basics are too easy to overlook and can make a huge difference.
The Result
It can take some time for on-site SEO changes to take effect. However, Ketna Butron Make-up and Microblading quickly moved the listings with these simple updates to the site.
Her website now appears on page 1 of Google searches for the keywords and keyphrases she was looking for.
Visit Ketna’s Website
Check out Ketna Butron Make-up and Microblading on the website at: https://www.ketnabutronmakeup.co.uk/
You can also follow her on Instagram and Facebook.
Give Your Website An SEO Boost
If you’re having issues with your site’s SEO ranking, then get in touch. We can have a 30 minute no-obligation discussion about where you’re at with SEO, and where you’d like to be.
