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How do you measure the success of SEO?

Any marketing activity should be measured, and SEO is no exception. If you’re investing time and resources into your SEO strategy (and you absolutely should be!), it’s crucial to understand how to measure its effectiveness.

So, how do you know if your SEO efforts are working? Does a confetti cannon go off? Do you get an Academy Award? Grab your favourite brew and let’s look at how to measure the success of SEO.

Key metrics for SEO measurement

When it comes to measuring whether your SEO efforts are reaping rewards, there are several key metrics you’ll want to keep an eye on. Let’s break them down:

1. Organic traffic

Organic traffic refers to the number of visitors who find your website through unpaid search results.

Tracking your organic traffic over time can give you valuable insights into how well your SEO strategy is performing. Are you seeing a steady increase in traffic? Good stuff! That means your SEO efforts are paying off. If not, it might be time to revisit your strategy and make some adjustments.

2. Keyword rankings

Keyword rankings are another important metric to monitor. These are the positions your website’s pages hold in search engine results for specific keywords or phrases. If you don’t know what your target keywords are, it’s time to do some research.

If you’re already targeting specific keywords of phrases, are the climbing the ranks? They are? Well that’s excellent! This is a good indication that your content is resonating with your audience and that search engines are recognising your website as a relevant source of information. If not, it’s time to reassess your keyword targeting and optimisation efforts.

3. Click-Through Rate (CTR)

Your click-through rate (CTR) measures the percentage of people who click on your website’s link in search results after seeing it.

A high CTR indicates that your meta tags and descriptions are doing their job and enticing users to click through to your website. On the other hand, a low CTR might signal that your titles and descriptions need some tweaking to better align with “user intent”.

4. Conversion rate

Ultimately, the goal of your SEO efforts is to drive conversions. Whether that’s making a purchase, filling out a contact form, or signing up for a newsletter.

Tracking your conversion rate can help you understand how well your website is converting visitors into customers or leads. If your conversion rates are on going up, that probably means your website is effectively guiding visitors through the customer journey. If not, it’s time to identify any barriers to conversion and address them accordingly.

TMI? TLDR? WTF?

If this is all just too technical and overwhelming, let’s have a chat! Book yourself in for a free call and we can answer all your (SEO-related) questions. Plus you’ll come away with actionable insights and a pinch of SEO enthusiasm…

Tools for SEO measurement

Now that you know which metrics to track, let’s talk about the tools you can use to measure your SEO effectiveness.

Most small businesses don’t have the budget for data rich SEO reporting tools like SEM Rush and Ahrefs. These are incredible resources with really in-depth reporting. However, you can also get some great insights from tools that are freely available. The most common of which are Google Analytics, Google Search Console and Bing Webmaster Tools.

Google Analytics provides a wealth of data on your website’s performance, including traffic sources, keyword rankings, and conversion rates.

Google Search Console is great for monitoring your website’s presence in search results and identifying opportunities for improvement.

Bing Webmaster Tools does all of this AND has a keyword research facility. Currently, Google is still the number 1 search engine, but don’t discount Bing. There’s a lot of hardware out there with Microsoft browsers preloaded that default to Bing search, so it’s still a really valuable source of SEO information. Never underestimate user inertia! Some people won’t bother to download a different browser or use a specific search engine.

Continuous improvement

Perhaps the most important aspect of measuring the success of SEO is the commitment to continuous improvement. As with any marketing effort, your focus should be: activate, measure, test, and learn.

Search engine optimisation is not a set-it-and-forget-it marketing activity. It requires ongoing monitoring, analysis, and optimisation to stay ahead of the curve.

By regularly reviewing your metrics, identifying areas for improvement, and testing new strategies, you can ensure that your website remains competitive in the ever-evolving world of search engine optimization.

Still have questions about how you measure the success of SEO?

Measuring the effectiveness of your SEO efforts is essential for guiding your digital strategy and driving business growth. By tracking key metrics such as organic traffic, keyword rankings, click-through rates, and conversion rates, you can gain valuable insights into how well your website is performing in search results and identify opportunities for improvement.

With the right tools and a commitment to continuous improvement, you can realise the full potential of your SEO strategy and take your online presence to new heights.

If you still have questions about how to measure the success of SEO then get in touch for a free discovery call at a time of your choosing. You’ll come away with actionable insights and a dash of SEO inspiration!