About The Client
The Snug Beauty and Wellbeing Salon is a beauty salon on Clarendon Park Road in Leicester which is exclusively for women. The Snug offers a wide range of beauty and wellbeing treatments in a calm and serene environment.
The salon was founded by local entrepreneur, Sarah Hiles, and has been popular with ladies looking for spa grade treatments on their doorstep. The business has expanded to support 4 members of staff.
Sarah had a legacy, hand-built HTML site which she was unable to access to update the site content. She needed to be able to update the site with new treatments and changing prices on-going. In short, her business needed a Content Management System (CMS).
Half the site was already in the Shopify ecommerce platform, so we decided to make this the primary location for all site content. The advantage of doing this was to consolidate all information into one platform and cease paying for hosting and a Shopify subscription simultaneously.
Our aim is always to hand the keys of the site over to the client at the end of a project. Help and support is always available, but empowerment is the key. After a thorough training session on using the Shopify CMS, Sarah was comfortable to take the reins and was delighted to have a site she could update for herself.
Visit the Snug Beauty Salon Website
The new website has a much more modern look. We completely updated the imagery which integrating existing design elements to maintain branding consistency.
Needless to say, digital marketing was incorporated into the site build. Essential onsite SEO was a crucial part of the finished product. Any expiring pages were set up with redirects to their new URL locations.
We also reviewed the design and content of all site generated emails to maintain consistency and efficiency in the email communications to customers.
Check out the new website at http://www.thesnugbeautysalon.com/
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