What is a CMS? It's a tool! So here's a picture of some gold tools on a black background

What is a CMS, and why do I need one?

Digital marketing and website design is alive with jargon, acronyms, and technical terminology. One FAQ we get is: “so er… what is a CMS, and why do I need one”?

The quick answer

CMS is short for Content Management System. It’s a system for managing content.

OK smarty-pants, what is a Content Management System?

A content management system is an essential publishing tool to build and manage your website.

A CMS allows you to publish your digital marketing content onto your website. It is a software application designed to simplify the creation, management, and publication of digital content.

It provides a user-friendly interface with tools to help you manage and edit your website. You could even build a whole new site if you’re feeling especially excitable.

A CMS is built to handle all the different types of content you want to use on your site including:

  • text,
  • images,
  • videos, and
  • documents.

The best thing about using a CMS is that it allows you to build and maintain websites, blogs, and other online platforms without requiring any knowledge of computer programming. Sweet!

At its core, your website’s CMS is a centralised tool for you to create and edit content easily. It typically has a WYSIWYG (What You See Is What You Get) editor. This generally looks a lot like a common word processor, so its simple to format and style content without the need for coding.

This familiar and intuitive approach allows you to focus on the important part: the content itself. Meanwhile, the CMS takes care of the fiddly technical aspects.

A CMS is a collaboration tool

Another crucial component of a CMS is that it allows you to collaborate with others to make your website the best it can be. Multiple people can work on the same website simultaneously, each with assigned roles and permissions.

No matter how large or small your business, you’ll probably want to work with someone on the site design, content strategy, SEO, or lead magnets at some point.

Flexibility and scalability

Any good CMS offers flexibility and scalability. You might be small now, but in five years, you’re going to need something that can stand up to increasing traffic and offer new features to meet your customer’s needs.

CMS plugins and extensions can extend and enhance the capabilities of your site. So if you need to enable features such as e-commerce, event management, or a community platform, you can.

Another significant benefit of a CMS is its inherent content versioning and revision control. Users can easily track changes made to content, revert to previous versions if necessary, and collaborate on content updates seamlessly.

So, what is a CMS?

In short, a Content Management System is a powerful tool that simplifies content creation, management, and publication for individuals and organisations.

By providing an intuitive interface, collaboration capabilities, customisation options, and version control features, a CMS empowers you to maintain you online presence without knowing any HTML code at all.