What is a website SEO audit? Image of a Google button on a green background

What is a website SEO audit?

Who wants to get better search results and more organic search traffic for their website? Everybody, right?

If you want your website to rank well in search engines like Google or Bing, it absolutely must be optimised for both human visitors and search engines. The baseline: your website needs to be fast, user-friendly, relevant, and secure.

But how do you know if your website meets these criteria? This is where a website SEO audit comes in.

A website SEO audit evaluates how your website performs in search results right now, and identifies opportunities for improvement. There are a several areas covered in the SEO audit process. These include:

  • Analysing on-page elements
  • Reviewing the content and content structure
  • Testing the speed of your website
  • Evaluating the backlink profile
  • Troubleshooting technical issues

Why do you need a website SEO audit?

If you don’t know where you are, how do you know where you need to be? Without investigating what works and what doesn’t with your website in its current state, you risk making changes that hinder rather than help your search engine ranking.

As well as improving your website’s visibility and ranking in search engines, a website SEO audit can help you move forward in several ways. You could see additional benefits such as:

  • Increasing your website’s traffic and conversions
  • Fixing any errors or issues that may be hurting your website’s performance
  • Discovering new keywords and content ideas for your site
  • Staying ahead of your competitors and the latest SEO trends

Start improving SEO today

You know SEO is a priority and you’re ready to rock, but your staff are flat out with business as usual. We can help.

Book a no obligation SEO audit discovery call today and get clarity on how we can start moving you forward without delay.

How do you perform a website SEO audit?

There are many tools and methods that you can use to perform a website SEO audit, but the easiest way to start is by using a few free tools that cover the basics. There are heaps of resources out there to help you get the data you need for your SEO audit. Here are a few that we use regularly:

Tools for technical troubleshooting

There are so many SEO tools out there, and most of them have free cut-down feature account option. There’s a heap of value to be had from the free tools with the big names and it only costs you time to sign up.

These free tools can help you find and fix SEO issues on your website. We use SEMRush, Moz, and Ahrefs to dig out technical SEO issues on our website.

Our most run report are crawling the site for broken links, duplicate content, and missing tags. They can also help analyse your website’s backlinks, keywords, and traffic.

Get up to date on what keywords are working for your right now

I could lose hours diving into Google Search Console data. It’s an absolute mine of detail on what search terms people are using to find your website right now.

The wealth of data in Google Search Console is invaluable for monitoring and optimising your website’s presence in Google search results. It can also help you identify and fix any crawl errors, security issues, or manual actions on your website.

Dive into your website analytics

Figuring out how visitors to your site are interacting right now is key to figuring out what content works and what’s clutter. We use Google Analytics, because it’s (currently) free and has as much data as a small business needs to get started.

Google Analytics can help you measure and analyse your website’s performance and user behaviour. It can also help you track and improve your website’s goals, conversions, and revenue.

Essential steps for a website SEO audit

Ready to do your own SEO audit? Excellent! Get started by following these steps:

1. Find and fix technical issues

First let’s find out if there’s are any technical issues holding you back in search engine rankings. This includes making sure all your images are optimised, pages and their content are fast to display, and your code is well-structured and optimised.

To get this data, you can run a crawl of your website using one of the free tools mentioned above. This will help you find and fix any technical or on-page issues on your website.

2. Perform a keyword and content review

Understanding what your website visitors are searching for is a great starting point when you’re developing a content strategy for your website. Sharing relevant content on a blog is a great way to keep your content fresh, relevant and SEO optimised.

But how do you find out what your customers are interested in? Well there are a few different ways, but for the purposes of an SEO audit, we go to the data.

You can analyse your website’s content and keywords using one of the free SEO tools we mentioned earlier (SEMRush, Moz, and Ahrefs in case you skipped that bit!), or your own favourite keyword research source. This will help you fine tune the quality and relevance of the content on your website so that it really speaks to your target audience and search engines.

Quality backlinks from trusted sources are SEO gold. Crappy backlinks on the other hand, could get you blacklisted. Working with genuine sites to get genuine link backs can be hard work, but it’s well worth the effort.

You can use the tools we’ve already talked about to assess the quality and number of backlinks to your site. Even more interesting, you can dive into the backlink profiles of your competitors. This will help you improve your website’s authority and reputation in your niche and search engines.

4. Know your performance metrics

Lastly, get in amongst the performance metrics of your website. You can monitor and measure your website’s performance and results using a combination of Google Search Console and Google Analytics.

Looking at referrals (where your website visitors come from), their movement through your website, and your top performing content will give you an insight into what’s working on your website right now. You might also find that content you thought would work hard for you is actually underperforming. Once you have this insight, you can find out why and fix it.

In short, looking at these sources will help you understand how your website is doing in search engines and how you can improve it further.

Summing up the SEO audit

A website SEO audit is a vital process that can help you improve your website’s performance and ranking in search engines.

By following these steps using insights from free SEO tools, you can perform a website SEO audit and achieve your SEO goals. But if you’re low on resources and would like some support with your website SEO audit, book a no obligation discovery call.